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(707) 433-8270


340 Center Street
Healdsburg, CA 95448

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About Us

Alan Baker and Serena Lourie founded Cartograph to pursue their passion for wine after enjoying successful careers in other fields — he in public radio and she in health care and venture capital (see their bios for the full story).

In 2008, Alan was working at the Crushpad custom-crush operation in San Francisco, making Pinot noir under his Cellar Rat Cellars label. Serena, on hiatus from her job in health care, came to Crushpad to learn the craft of winemaking and wound up working with Alan. During that first season making three wines together, they discovered that they shared two things: a similar palate and the dream of pursuing a life in winemaking.

After a long shift in the winery in the spring 2009, Alan and Serena sat on the curb outside Crushpad and hatched a plan to make that dream come true. Shortly thereafter, they moved to Healdsburg, toting two barrels — 50 cases — of the Pinot they'd made at Crushpad. That wine became the first release under the Cartograph label, with the front of each bottle showcasing a map of the winding road that brought the couple together to create Cartograph.

Two years later, they opened their first tasting room in a shared space, and moved in 2013 to their own space a block north of the main plaza in Healdsburg. In 2014, Cartograph was featured in the American Wine Story documentary, which showed at several film festivals and is available online via vhx.tv and Itunes. And in 2016, Cartograph purchased its first vineyard.

While Alan focuses on sourcing great fruit and making the wine, Serena runs the tasting room and focuses on building the business. Cartograph now produces 2,000 cases of wine annually, focusing mainly on Pinot noir, but including aromatic whites in the style of the Alsace region of France.

Alan and Serena's goals: to make wines that impress with nuance and subtlety, and to show how elegant wine can be when the winemaking process involves sourcing from impeccable vineyards and using a light hand in the winery.

—Alan Baker & Serena Lourie, Owners, Cartograph Wines.


Varietals - Pinot Noir, Gewurztraminer, Rosé


  • Cartograph Estate
  • Starscape
Tasting Room


Tasting Room Hours

Open every day 12 Noon - 6PM

Tasting Cost


Please call to make reservations for groups of seven or more guests and to inquire about special tasting opportunities. 707-433-8270

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